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The Importance of Backlinks in SEO and Building Your Online Google Content Ranking


Quality backlinks are among the most important requirements if you want to rank high on Google search engine. Backlinks, also known as INBOUND links, are among the indices used by Google to evaluate or indicate the quality of your website content. Online marketing and MLM publishers know this all too well, and they employ various methods-both legitimate and illegitimate-to get Inbound Links. What Exactly Are Backlinks? These are links in other online contents that are directed at your website. They are like "arrows" pointing readers to your website, or blog either suggesting to or informing them that similar or detailed information pertaining to a particular topic is available at your website. What happens is, when lots of people link to your website, a search engine (Google for example) considers this as proof that your opinion or website content is highly respected. This means that backlinks serve as a voting system in SEO Harlow.


 

And by having many backlinks, it means people are voting for you! Consequently, when people search for a particular topic or content area that appears on your website, your site will be one of those that'll appear on the first page of the search result. So as far as Search Engine Results are concerned, Inbound Links are very important. Now, there are both good and bad ways of getting quality links. Realizing how important backlinks are to Google SEO, online marketers now engage in shady activities to get linked back. Some go as far as paying other website owners to get links from these. Google is aware of these tricks too, and they are presently considering ways of penalizing publishers who attempt to get backlinks in this manner.


Moreover, "purchased" backlinks often fail to achieve desired SEO results. The reason being that the, backlinks are not taken at their face value. Google now has a way of judging the quality of links found on a website. What this means is that a website concerned with Car Leasing, for example, will not achieve a high SEO ranking through links to Dog Breeding websites (of course if you have any reason to feature an unrelated link on your website, make it plain that they're purely for advert purposes. That is allowed, and it has nothing to do with SEO ranking).